MBA Marketing Management

Attendance: https://docs.google.com/spreadsheets/d/1O9WNv-dG6M70SXJv7_Pa0EkoPXPbt25-FgFQrndfotU/edit?usp=sharing

Class feedback for every class!

Class room link: https://meet.google.com/vxp-etss-vkd

Facebook conversation: UODA MBA EMBA (Marketing Management)

Assignment:

Class notes:

Chapter 1

Chapter 3

Chapter 5

Chapter 6

Chapter 8

Midterm Suggestions: https://sandhiacademic.blogspot.com/p/marketing-management-suggestion.html

Chapter 9

Chapter 10
Chapter 12
Chapter 14
Chapter 15
Chapter 17
Chapter 18

Final exam suggestions: https://sandhiacademic.blogspot.com/p/final-exam-suggestions-for-marketing.html

Offline course Final Exam Suggestions: 

https://sandhiacademic.blogspot.com/p/marketing-management-final-suggest.html

Assignment:

Email: Hand writing and scan it in PDF : Answer all the questions of above Offline course final suggestion before final exam of this course. 

Mahmudul Kabir 
MBA (Marketing)

Email: sandhi4mk@yahoo.com

Assistant Professor

Faculty of Business Administration

University of Development Alternative (UODA)

Syllabus:

UMBA 212 : Marketing Management
Marketing management course is designed to present an integrated approach to marketing from a managerial point of view. Economic quantitative and behavioral concepts are used in analyzing and developing a framework for decision-making leading to formulation of an organization’s goals and implementation of its marketing program. The course includes identification of market structure, analysis of consumer behavior, factors affecting the efficiency of marketing and the process of planning marketing operations.
Text Book: Marketing Management. Philip Kotler.
Reference Book: Fundamental of Marketing, W.J.Stanton,McGraw Hill.