Marketing Research suggestions

 

 Marketing Research

Time: 2 HR                                                                                                      Total Marks: 30

 

Part A 

1.      Write short notes on (any FIVE):                                                                 2 × 5 = 10

a)      Define marketing research.

b)      Define marketing information system (MIS)

c)      Define decision support system (DSS)

d)     Define Management decision problem

e)      Define marketing research problem

f)       What is research design

g)      Define theory

h)      Define Analytical model

 

 

Part B

Answer any TWO of the following questions.                                             5 × 2 = 10

2.      What are the basic differences between MIS and DSS.

3.      Give an overview on different types of market research suppliers and services

4.      What are the major classifications of market research?

5.      What are the major task you need to accomplish in defining problems?

 

Part C

Answer any ONE of the following questions.                                                10 × 1 = 10

6.      Define different forms of analytical model. Describe hypothesis as an important element of marketing research.

7.      How do you define error in the marketing research? What are the different types of non-sampling error that can happen in marketing research?

8.      Narrate the difference between exploratory research and conclusive research.