MBA Brand Marketing

Attendance!

https://www.facebook.com/messages/t/4290980081016528

Class room: https://meet.google.com/rxa-buvt-dpd

Class notes: https://brandmarketingforsandhiacademic.blogspot.com/

Study resources

Attendance: 

Answer some questions (Form to fill up):

Assignment 1: Brand book or article

Assignment 2: Brand logo making

Assignment 3: 100 brand logo

Assignment 4: YouTube link 

Assignment 5: brand element 

Course title: Brand Marketing
https://www.logomaker.com/

https://brandmarketingcourseformba.blogspot.com/

MBA Fall'21

Assignment: Open a Blog for Brand Marketing

1)      Facebook Page

Page Name: Shoppers Choice

Page Link: https://web.facebook.com/Shoppers-Choice-1975427765906577/

2)      YouTube Page

Page Name: Shoppers Liking Video

Page Link: https://www.youtube.com/channel/UCdRwYqMYqPE9wHmDmInYktw?view_as=subscriber

3)      Blog

Blog Name: Bondhur Poth

Blog Address: https://bondhurpoth.blogspot.com/

Regards

Student ID# 515172004

Blog: travel1526.blogspot.com

YouTube Channel: https://www.youtube.com/channel/UCUNV25dRJ4vKce8_Hzaa5RA?view_as=subscriber

Facebook Page: https://www.facebook.com/Travel-557819804681592/?modal=admin_todo_tour

Best Regards

ID: 515172003

Page                      : https://www.facebook.com/Unofficial-Bangladesh-308153966007192/?ref=bookmarks

Channel               : https://www.youtube.com/channel/UC_04jxUjQbr6Bf2jkCHzRDQ?view_as=subscriber

ID:513181041

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Nation Branding - Bangladesh

Suggestion for midterm examination: 

Part A: 1 × 10 = 10

1. Write short notes on the following: (any ten)

Brand, Decommodification of product, Brand equity,  Brand knowledge, Brand association, Brand Loyalty, Brand community, Joint branding program, Brand element, Jingles,   Brand feeling, Top five global brand, Draw a Brand logo, Manufacturer’s Brand, Private Brand. 

Part B: Answer any Two of the following questions: 10 × 2 = 20

1. Discuss brand elements with examples.
2. Draw Keller’s brand equity model & name the six brand building boxes.
3. Write down co-branding and licensing with advantages and disadvantages.
4. ‘Brands reduce risk in product decisions’ – what are the risks mentioned here?