BBA Service Marketing

Attendance update:  

https://docs.google.com/spreadsheets/d/1sUrgvYQoKQYaoIwuNiyxmgmg2RtttT9G2KPHgRiZE2w/edit?usp=sharing

Date Today:

Mahmudul Kabir 
MBA (Marketing)

Email: sandhi4mk@yahoo.com

Assistant Professor

Faculty of Business Administration

University of Development Alternative (UODA)

Service Marketing (MKT-405):

Explores the marketing of services in consumer, business, not –for- profit and global setting. Management of the marketing effort for service businesses (hotel, restaurant, banks, legal firms, medical offices etc.)   Using case analysis, exercise and projects, which deal with crucial aspects of service design and marketing delivery. Investigate the nature of services and the theories, concepts, tactics and strategies for solving marketing problems, improving service quality and ensuring customer satisfaction.

Class room link: https://meet.google.com/fot-bobr-wwn

Feedback for every class: https://forms.gle/6PhuFfbmrARXLhbk9

Assignment 1: 

Class Work: Relation between UODA and Service Marketing Mix people, process, physical evidence. 

Class notes: Download

Mid term Suggestions

Mid term Result: https://sandhiacademic.blogspot.com/p/mid-term-result-service-marketing.html

Final suggestions

Viva: 

presentation

example

q/a

Q58F

Facebook conversation: BBA 58 Service Marketing  BBA 59 Service Marketing

BBA60 Service Marketing by Mahmudul Kabir Sandhi Sir