mm mid suggestions

Semester Midterm, Spring Semester (May - August, 2024)

Course title: Marketing Management

Batch: 70 + 71

Time: 2 Hours                                                                                                Total Marks: 30

 

Part A:                                                          Any Ten of the followings:               1 × 10 = 10

1.      Write short notes on the followings:

a)      Needs, wants, and demands

b)      Market

c)      Marketing

d)     Marketing mix (4Ps or 7Ps)

e)      Value

f)       Customer satisfaction

g)      Customer relationship management (CRM)

h)      Market segmentation

i)        Target marketing

j)        Market positioning

k)      Marketing research

l)        Competitive advantage

m)    Marketing plan

n)      Marketing goals and objectives

o)      Marketing ethics

p)      Sustainability marketing

q)      Product life cycle

r)       Branding

s)       Pricing strategies

t)       New product development

Part B:      Answer any Two of the following questions:                                5 × 2 = 10

 

2.      What is the lifetime value of customers?

3.      What are the components of a modern marketing information system?

4.      What does a marketing plan include?

5.      What are some fundamental marketing concepts?

6.      How can marketers assess their return on investment of marketing expenditure?

Part C:                       Answer any One of the following questions:                     10 × 1 = 10

 

7.      What are the tasks necessary for successful marketing management?

8.      How strategic planning is carried out at different levels of the organization?

9.      What is involved in a marketing intelligence system?

Some answer from google for reference: