Marketing Management Suggestion

Midterm Examination (Suggestion), Winter Semester (January - April), 2021

Course title: Marketing Management

Time: 3 Hours                                                                                                          Total Marks: 30

Part A:                       Write short notes on: any five of the followings:              2 × 5 = 10

1.      Write short notes on the following:

(a)   What is marketing?

(b)   What is marketing management?

(c)   What is marketed?

(d)   What are markets?

(e)   Target market,

(f)    Positioning,

(g)   Segmentation,

(h)   Value,

(i)     Satisfaction,

(j)     Holistic marketing,

(k)   Top five global brand

(l)     Target Marketing Requirements

(m)  How Customers Use or Dispose of Products

(n)   Psychographic Segmentation

(o)   VALS Segmentation System

(p)   Marketing Management task

 

 

Part B:            Answer any Two of the following questions:                                5 × 2 = 10

2.      Write down the marketing mix and marketing management tasks.

3.      Briefly describe the different stages in the organizational buying process.

4.      How are business markets different from consumer markets?

5.      Why is retaining existing customer so important?

6.      Discuss Holistic Marketing Dimensions with relevant industry.

 

 

Part C:                       Answer any one of the following questions:                      10 × 1 = 10

7.      You are planning to buy a mobile. Describe five factors that will influence your buying behavior?

8.      How should a company choose the most attractive target markets?

9.      Explain marketing intelligence system with global concern.